MKT/435 WEEK 1

Assignment Content

1. Resource: Impact of Consumer Behavior on Marketing Strategy Grading Guide

   Choose an organization with which you are familiar.

   Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy.

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   MKT/435 WEEK 1

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   Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.

   • How did this organization figure out what its target market wanted?
   • How was the organization’s marketing strategy (product, price, distribution, promotion, service) impacted by consumer behavior?
   • Format your paper consistent with APA guidelines.

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