Marketing Plan

You will need to choose a company that will be the focus of all the written papers in this course.

In thinking about the company what product or service needs a fresh look or can be ‘redefined’ to generate interest again by the consumer – with the end goal of increasing sales volumes and subsequent revenue.  Or, perhaps there is a new product or service that would bring revenue to the company.

Once you have selected your company, product, or service, describe in paragraph format:

• Describe your chosen company and the products or services they offer.
• What is the new or redefined product or service that you have selected?
• State the mission and vision of the company.
• Describe how the new or redefined product or service aligns with the mission and vision of the organization.

What you have accomplished at the end of this paper is called a Situational Analysis.

Submit in APA format.

Total 5 pages: 1 for Title, 3 pages for actual subject, 1 for References