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Ten Commandments of Global Branding 4.

Discuss each of the following questions:

1. How is your brand marketed in different countries?

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2. Does it use a standardized or customized approach?

3. Assess your brand’s global branding success against the Ten Commandments of Global Branding 4.How has your brand’s marketing evolved in response to changing social, demographic, and ethical issues?

Phyllis Mugure

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