Choose a product write a paper discussing how you would create a brand extension of that product(YOU MUST UNDERSTAND WHAT A BRAND EXTENSION IS). Include your rationale for the brand extension.
Areas to include (EACH AREA MUST BE DISCUSSED IN DETAIL):
Brand (to include a brief background)
Extension idea
Ration/justification or need for the new idea relate the idea back to the company’s mission statement
Target market
Marketing/launch strategy (to include pricing and channel strategy)
Ethical considerations
MINIMUM 1600 WORDS, ABSOLUTELY NO PLAGIARISM. AT LEAST 4 SCHOLARLY APA SOURCES AND NO GRAMMATICAL ERRORS. MUST FOLLOW DIRECTIONS COMPLETELY. DUE AUGUST 22, 2020 AT 10AM EASTERN TIME.
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