Assignment 2: New Venture: Launch Plan

JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation

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Assignment 2: New Venture: Launch Plan Format: Paper Due: Week 6, Day 7 (Weight: 25%) OVERVIEW

In this assignment, you will continue your research and planning to design and implement a new product or service. Based on the innovative “big idea” and the vision that you developed in Assignment 1, you will now write a Launch Plan, in which you describe your management structure, launch strategy and impact, team composition, skillsets needed, and funding plan.

INSTRUCTIONS

Write a Launch Plan Paper of 3 to 4 pages. Also add a short Introduction and Conclusion. You may find it helpful to write your Introduction after completing the main body of the paper. Use ONE of the two Outlines below, depending if your new product or service line is to be added within an existing business (Intrapreneur) or launched as a start-up business (Entrepreneur).

Outline for Option A – INTRAPRENEUR

Ø Company and Management Structure: o Will the new product or service line be part of the current company legal

structure? If so, describe the current company legal structure? If not, describe the new company legal structure (e.g. subsidiary, joint venture).

o Will the new product or service line require a separate management team or be a project within an existing management team?

Ø Impact on the Business Model:

o Does the new product or service line fit within the current company’s mission, vision, and values? If not, does the mission, vision, or values need changing?

o How complementary is the new product or service line to the existing products or services of your company? What does the new line add that will benefit existing customers? How could it attract the interest of potential new customers?

Ø Team and Skillsets:

o Describe the team you propose, to launch the new product or service line. How many people will you need and what will their roles be?

o Describe the skill-sets you will need for this project. Are these available in the talent pool at your company? If not, what hiring needs do you have?

Ø Financials:

o Summary Income statement: provide a profit and loss statement summary by

JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 2 (1192) Page 2 of 5

year and project the profit and loss data out three years.

o Rationale and Assumptions: explain the rationale and assumptions that support your revenue and cost data

Outline for Option B – ENTREPRENEUR

Ø Company and Management Structure: o What legal structure will you choose for your new company? Why did you

choose this particular structure?

o Where will you run your business in the first 1 to 3 years? Your home? By renting an office? In a shared space? Downtown or in the suburbs? Why?

Ø New Business Launch Strategy: o Most new businesses start in one geographical area and sell locally to test out

their concept’s viability. Where will you start? Why did you pick this area?

o How will you let the local community know about your new business? Will you hold a launch event? In what other ways will you advertise?

Ø Team and Skillsets:

o List the key members of the initial management team, and describe the responsibilities of each person

o Describe the skillsets you will need for your business. How will you make sure you have access to these skillsets (e.g. hiring, contracting, partnerships)?

Ø Financials: o Summary Income statement: provide a profit and loss statement summary by

year and project the profit and loss data out three years.

o Rationale and Assumptions: explain the rationale and assumptions that support your revenue and cost data

JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 2 (1192) Page 3 of 5

FORMATTING

§ Typed, double-spaced, using Times New Roman font (size 12) with one-inch margins on all sides; references must follow JWMI style guide and writing format. Check with your professor for any additional instructions.

§ Include a Cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date

§ Include a References page to identify your sources

Note: The Cover page and References page are not included in the required page length

JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 2 (1192) Page 4 of 5

Rubric: Assignment 2: New Venture – Launch Plan

CRITERIA Unsatisfactory Low Pass Pass High Pass Honors

1. Describe in detail the Company and Management structure. Weight: 25%

Did not submit or incompletely described the Company and Management structure.

Partially described the Company and Management structure.

Satisfactorily described the Company and Management structure.

Thoroughly described the Company and Management structure.

Exemplarily described the Company and Management structure. Excellent detail covering all required elements.

2. Describe in detail the Impact on the Business Model (Intrapreneur) or New Business launch strategy (Entrepreneur). Weight 25%

Did not describe or incompletely described the Impact on the Business Model (Intrapreneur) or New Business launch strategy (Entrepreneur).

Partially described the Impact on the Business Model (Intrapreneur) or New Business launch strategy (Entrepreneur).

Satisfactorily described the Impact on the Business Model (Intrapreneur) or New Business launch strategy (Entrepreneur).

Thoroughly described the Impact on the Business Model (Intrapreneur) or New Business launch strategy (Entrepreneur).

Exemplarily described the Impact on the Business Model (Intrapreneur) or New Business launch strategy (Entrepreneur).

3. Describe in detail the Team, including number of team members and their roles, as well as Skillsets needed and how these will be accessed. Weight: 20%

Did not describe or Incompletely described the Team, including number of team members and their roles, as well as Skillsets needed and how these will be accessed.

Partially described the Team, including number of team members and their roles, as well as Skillsets needed and how these will be accessed.

Satisfactorily described the Team, including number of team members and their roles, as well as Skillsets needed and how these will be accessed.

Thoroughly described the Team, including number of team members and their roles, as well as Skillsets needed and how these will be accessed.

Exemplary description of The Team, including number of team members and their roles, as well as Skillsets needed and how these will be accessed. Excellent detail covering all required elements.

JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 2 (1192) Page 5 of 5

CRITERIA Unsatisfactory Low Pass Pass High Pass Honors

4. Provide a summary income statement with a rationale to support it.

Weight: 20%

Provided an incomplete summary income statement with a poor rationale to support it.

Provided a partial summary income statement with a limited rationale to support it.

Provided a satisfactory summary income statement with a clear rationale to support it.

Provided a thorough summary income statement with a strong, clear rationale to support it.

Provided an exemplary summary income statement with a strong, clear, and persuasive rationale to support it.

5. Clarity, logic, and writing mechanics.

Weight: 10%

Multiple mechanical errors. Much of the content is difficult to understand. Fails to follow The formatting instructions. The text does not flow well.

Several mechanical errors. Parts of the text are difficult to understand. The text does not flow well. Writer fails to justify his or her conclusions and assertions.

More than a few mechanical errors. Text flows well but lacks conciseness or clarity. Assertions and conclusions are generally justified and explained.

Few mechanical errors. Text flows well. Writing concisely and clearly expresses the writer’s ideas. Topics are rationally and logically developed.

No mechanical errors. Text Flows very well. Writing concisely and clearly expresses the writer’s ideas. Topics are developed in an excellent and coherent way.