BMGT 495 – Project 4: Strategy Selection, Implementation and Evaluation (Week 8)
NOTE: All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).
Project 4 is due by Monday at 11:59 p.m. eastern time of week 8.
This project is the last of four projects. You will generate a pool of alternative strategies, evaluate these alternative strategies, and select the best strategy using the tools and concepts learned throughout the course. You will develop implementation plans, evaluative plans to control the implementation process, and plan for post-evaluation measures. You will also draw from previous business courses to develop an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.
In this project, you are building many different skills including research, critical thinking, writing and developing analytical skills related to various financial analysis tools and strategy tools used in business. You will select optimal strategies, design how to implement and evaluate the implementation process of the optimal strategies.
Outcomes Met With This Project:
Step 1: Course Material and Research
Step 2: Research
In completing the report, you will use the chapters in the eBook as a guide and perform research on the same company as in Projects 1 and 2, answer the required elements below in narrative form following the steps.
Note: Your report is based on the results of the research performed and not on any prepared documentation. What this means is that you will research and draw your own conclusions that are supported by the research and the course material rather than the use any source material that puts together any of the tools or techniques whether from the Internet, for-pay websites or any document, video or source material. A zero will be earned for not doing your own analysis.
On the main navigation bar in the classroom select, Resources and then select Library. Select Databases by Title (A – Z). Select M from the alphabet list, and then select Mergent Online. You may also use Market Line and should be looking at the focal company’s Annual Report or 10K report. You are not depending on any one resource to complete the analysis. It is impossible to complete a Porter’s Five Forces, competitive analysis or OT by using only course material.
You should not be using obscure articles, GlassDoor, or Chron or similar articles.
Research for Financial Analysis: Financial Research
Research for Industry Analysis CSI Market
UMGC library is available for providing resources and services. Seek library support for excellence in your academic pursuit.
Extensive library resources and services are available online, 24 hours a day, seven days a week at https://www.umgc.edu/library/index.cfm to support you in your studies. The UMGC Library provides research assistance in creating search strategies, selecting relevant databases, and evaluating and citing resources in a variety of formats via its Ask a Librarian service at https://www.umgc.edu/library/libask/index.cfm.
Scholarly Research in OneSearch
To search for only scholarly resources, you are expected to place a check mark in the space for “Scholarly journals only” before clicking search.
Step 3: Specific Company for All Three Projects
For this project, each student in this course has been specifically assigned by your instructor to write an independent report on one focal company. The assigned company must be used for all three projects in this course. You are not allowed to write the reports on any other company different from the company specifically assigned by your instructor. Students who fail to use the specifically assigned companies from the list or use an unapproved company will receive a zero for the project.
The company that your instructor has assigned to you will be used for this project.
Step 4: Preparation for the Project
Before you begin writing the report, you will read the following requirements that will help you meet the writing and APA requirements.
Step 5: How to Set Up the Project
Use the following template using the headings to separate elements. Do not use bullets in your paper as the required format is in narrative format with indented paragraph and no extra space between paragraphs.
(The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper. This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper. Write the introduction last to ensure all of the main points are covered.)
Alternative Strategy Generation
To generate a pool of strategies, you will look at the organization’s business level strategy, corporate level strategy and global strategy. Using the information and data collected from your research, and the analytical outcomes from (a) external factor analysis in your Project 1 and (b) internal factor analysis in Project 2, you will generate a pool of strategies.
Use frameworks and tools discussed throughout the course. Support the reasoning and conclusions made.
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