Whole Foods PR Communication Tactics

Description

This writing assignment has two sections: Communication Tactics, Part 1 Discuss the traditional public relations, publicity, and advertising tactics employed by Whole Foods. Are they integrated? Do they demonstrate an integrated marketing campaign mindset? Do you feel they are effective? Why? Attach examples that demonstrate your findings. Communications Tactics, Part 2 In addition to the traditional communications tactics discussed in Part 1, discuss the electronic, direct marketing, promotions and personal selling tactics employed by Whole Foods. Are they integrated with the advertising and public relations elements you identified in Part 1? Do they demonstrate a campaign mindset? Attach examples that demonstrate your findings. Use 12pt. Times New Roman font. Pages should be double-spaced with 1 in. margins all around. No bold or italicized type should dominate the page. Tabs should be no more than 1/4″. Write in business-communication style. Do not use first-person (unless the assignment specifically asks for your perspective) and avoid passive voice when possible. When you use sources use APA citation and reference style.