Description
Prompt: Use headings within your paper that correspond with each portion of the rubric. Specifically, the following critical elements must be addressed: Refinement Using the idea that you have chosen, write a short paper covering the following: o Establish procedures for the qualitative and quantitative measures you will utilize and when will you use them to help you evaluate the success of the new product or service and its branding. Be sure to suggest processes that occur at regular intervals and extend across the business, explaining how results will affect decisions on whether to continue or to initiate exit strategies. Include how you will utilize both qualitative and quantitative methods for decision-making. o Specify what regular, five-step feedback loops and processes will you implement to support the new idea, keep it on track, and make mid-course corrections as needed. For example, will you adjust business functions and/or facilitate regular communication across departments? How will you collect relevant information and ensure its accuracy? o In planning for the future, determine procedures for how you will identify and integrate other factors that might affect implementation of your new idea into your business decisions and planning? In other words, what other things do you need to consider when moving forward, especially concerning your competition? Writing When drafting your paper, consider the following: o The writing should be clear and correct. There should be no major errors of grammar, spelling, organization, or citation style. o Remember to use headings within the paper that correspond with each portion of the rubric. Rubric Guidelines for Submission: Submit your completed milestone as a Microsoft Word file with double spacing, 12-point Times New Roman font, and one-inch margins. The recommended length for this milestone is 8 to 10 pages (plus a title page and references). The final project will be about 30 to 40 pages. Sources should be cited according to APA style, with a reference section and in-text citations
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