Case Objectives 1. To investigate how external environmental issues can affect a firm’s strategy. 2. To examine how a sustainable strategy involves assessment of internal activities and resources. Textbook: Dess, G. McNamara, G., Eisner, A., & Lee, S. (2020). Strategic management: Text and cases (10th ed). New York, NY Discussion Questions: 1. What elements in the external environment might affect Pixar’s strategy? Chapter 2. 2. What key internal resources does Pixar have that might help it support its competitive strategy? Chapter 3 3. How does Pixar use strategic management? What is Pixar’s competitive strategy, and what is the basis of Pixar’s competitive advantage? Chapter 1, exhibit 1.6, exhibit 1.3, Chapter 5 4. How has strategic leadership and the management of innovation helped Pixar sustain its competitive edge? Chapter 11, exhibit 11.5, Chapter 15
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