Visit Coconut Girl’s (Links to an external site.) website, exploring their current product offerings and information about the company, as well as watch this short video that describes the impetus for their company and their pitch on ABC’s Shark: Tankhttps://www.youtube.com/watch?v=B2XLBA9VlWg Coconut Girl Company Questions 1. Discuss individual product decision recommendations you feel would make this product stand out in the competitive ice cream/frozen treat market, and to ultimately build your product and your brand. Consider recommendations regarding the product itself (attributes), branding, packaging, labeling, and support services, supporting your recommendations with your rationale. 2. Coconut Girl is looking to expand their product line and mix in order to grow and meet changing customer needs. You are hired as a consultant for the new product’s development. Outline your new product strategy (target market, objective(s), and characteristics you’d like your products to have) and brainstorm ideas for new products, presenting multiple product line ideas as well as multiple product mix ideas. 3. Select the idea from Question 2 that you believe is the most “real,” “winnable” and “worth doing.” Develop its concept in greater depth and provide your argument for why you believe this is the best idea to move forward with, considering the R-W-W of idea screening. 4. Using your idea from Question 3, supposing Coconut Girl was going to put your product idea into production, present your argument for the likely adoption of this product by consumers by utilizing and applying the pre-requisites for successful new product adoption to your idea, making any needed recommendations for Coconut Girl as to how they could improve the likely adoption. 5. In analyzing their existing product decisions, make your argument for whether Coconut Girl has created value with their products (meaning that they have generated benefits for the consumers above and beyond the cost; you can look at product decisions such as their attributes, branding, packaging, labeling, augmented services, product lines/mix decisions, etc.) and if so, how. If not, why not?
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