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Strategic Management

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1. Provide a PESTEL on AT&T’s industry. Discuss the key strengths and weaknesses that you might see in a scenario plan. 2. Complete a VRIO analysis on AT&T and discuss the the core competencies that make AT&T unique. How is the acquisition adding to its VRIO. 3. Discuss the generic business strategies employed by AT&T and whether or not they are successful, especially in this economic environment. 4. Discuss the acquisition strategy used by AT&T. Discuss it’s success and/or failure, including applying what corporate strategy they are using. What should they do going forward?

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Phyllis Mugure

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