Description
In marketing, targeting infers to a strategy that can be implemented with the intent of breaking broader markets into smaller subdivisions when concentrating on a specific group of customers within a given audience. This blog will be essential as it will enable the business-oriented individuals to identify a group of customers depending on their unique characteristics and emphasize solely on serving the group of individuals. In this respect, instead of trying to reach the whole market, the projected business plan will be able to employ target marketing towards keying in their energy into connecting with a precise, defined group of people within a given market. In the following blog, I will be targeting individuals aged 20+ years, both gender, those who have completed college education and tend to venture into business, the marital status, race, and religion of my demographic state will not be defined in specific rather it will be an open blog from various individuals. The following blog will be essential to my audience as it will address spending/ purchasing habits, brand interactions and user status. Besides my blog will take to consideration items such as business size, annual revenue, and business segments, differentiate a brand from its competitors, be on the lead as it will enable the audience to build deeper customer loyalty, alongside staying focused all through the course. The following topic could be introduced to students in their final grade as it will prepare them to be professional entrepreneurs. However, the next blog will impose hefty challenges during the project write-up as I will engage in both qualitative and quantitative method of data collection; hence the project will be expensive. On graduation, the chances of getting direct employment from a well-paying job become a nightmare for the majority of the students resulting to depression and economic frustrations in most, in this respect, this blog will help students attain more confidence and skills to succeed in the business world.
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